About.com
Ethics Policy

Advertising Policy

About maintains a distinct separation between Advertising and editorial content.

  • All Advertising or sponsored content on the About sites is clearly and unambiguously distinguished from editorial content through borders and other distinguishing elements and/or identified as an "Ad," "Advertisement," "Sponsored" or a similar designation indicating that the content is being provided by or on behalf of the sponsor.
  • All ads on About.com Health are labeled as an "Ad," "Advertisement," "Sponsored" or a similar designation indicating that the content is being provided by or on behalf of the sponsor.
  • All "native" ads or paid content are identified as an "Ad," "Advertisement," "Sponsored" or a similar designation indicating that the content is being provided by or on behalf of the sponsor.
  • Editorial content on the About sites is not influenced by advertisements unless the content is sponsored content, in which case, the content will be clearly demarcated and identified with the title "Ad," "Advertisement," or "Sponsored", or a similar designation, indicating that the content is being provided by or on behalf of an advertiser or sponsor.

About Ethics Policy for Independent Contractor Experts

In General. Experts are independent contractors who create and publish content on About.com and affiliated sites ("Sites"). Experts are compensated in part based on the amount of content that they create and/or the page views of the Sites containing the content they create. About.com contractually requires that Experts maintain high ethical standards and all legal requirements, including Federal Trade Commission (FTC) disclosure requirements. Experts writing for About Health are contractually obligated to comply with ethical standards embodied in the HONcode. The Experts, and not About.com, are responsible for their own compliance with these standards. These Experts and other writers provide advice and information that they intend to be not only practical but trustworthy. These Experts and other writers and not About.com write and are responsible for their content and this content is made available on About.com "AS IS". Your use of the Sites is subject to the User Agreement (including the disclaimers).

Ecommerce and Affiliate Links Disclosure. Experts may receive compensation for participation in third-party affiliate programs, including purchases made through links to About's ecommerce partners such as PriceGrabber.

Funding Statement. About.com is an indirect, wholly owned subsidiary of IAC/Interactive Corp, which is a public company (NASDAQ: IACI). Other than loans or transfers from affiliated companies, the only external sources of funding are from advertisements and sponsored content on the website.

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