In a recent article, I discussed how offering coupons to specific customer groups can help broaden your customer base.  It seems that J.J. Cardinal's Wild Bird and Nature Store is applying this principle to a contest.  In a very clever marketing approach, they are running a contest for kids.  This...

If you've been reading my blog for a while, you know how much I love statistics. Especially if they get us off our duffs and moving in the right financial direction. We'll, here's a stat that'll hopefully get your college savings plan in gear... The average student loans for a graduating college senior...

Most years I attend the annual economic forecast luncheon in my community, hosted by ASU and the WP Carey School of Business. Today was that day. The good news; the forecast was not full of gloom and doom. The bad news; the general consensus was "it's a long road to recovery." The specifics:...